Outdoor Enthusiasts Success Story

 

Toolkit Contents

Birth of a Brand

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

From world class golfing to white water rafting, to championship youth soccer tournaments, Bakersfield’s year-round, outdoor recreation has something for everyone. In our toolkit, we experience a day in the life of one of Bakersfield’s most popular cycling clubs as they train along the 42-mile Round Mountain Loop.

Copy Points

• Many grass-roots cycling groups exist, like the Kern Wheelmen, a 150-plus membership formed from local Bakersfield residents who plan events and rides that vary in skill level and cycling interests.

• Whether you’re an avid competitor or a fifth grader who wants to ride with mom and dad, Bakersfield’s cycling groups offer something for everyone.

• Three women are training for the Bakersfield Triathlon.

• The cycling community is supportive, encouraging and life-changing for many people, who are amazed that they’re able to achieve challenges they never before felt capable of attempting.

• Being part of these groups is not only good exercise, but you make great friends.

• From endurance-challenging rides in the foothills to pristine routes along the Kern River where only bikes are allowed to go, Kern County has ideal bike trails, which are rarely congested with passing cars, as well as a 40 mile bike path that is closed to motorized vehicles.

• Cyclists even prefer Bakersfield’s trails over beach paths in Orange County, as those are usually too congested to have an enjoyable ride. Pedestrians who walk on those bike trails won’t even move out of your way. Conversely in Bakersfield, people pass one another and say, “Good Morning!”


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“Cyclists ride against a picturesque landscape at daybreak in the foothills.”

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“Sally, Karen and Nancy are contenders for the Bakersfield Triathlon.”

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“The Kern River makes for a scenic backdrop along the bike route.”

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“Serious cyclists get a great workout as they zoom along the 42-mile Round Mountain route.”

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“Cyclists chat during a quick break.”

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