Birth
of a Brand
How
to Use this Toolkit
Marketing
Thrusts
This PowerPoint presentation
provides a background of
our brand development and
outlines the brand strategy
for Bakersfield. [click
link to download directly
to hard drive]
Logo
and Tagline
Our new logo and slogan
for Bakersfield is available
in various file formats
suitable for print purposes
as well as web use. [click
link to download directly
to hard drive]
Brochure
Cover
The design is based on a
prototype print piece, “Colonel
Baker’s Field Journal”,
which demonstrates how our
brand strategy could be
implemented in print collateral.
Letter
from Colonel Baker
This fictitious welcome
letter from Colonel Baker
would be the introduction
to the “Field Journal”,
but could also be incorporated
within your own marketing
materials. [click link
to download directly to
hard drive]
Print
Ad -
The Vision 2020 Image Committee
has produced a print ad
[click link to HiRes or
LowRes to download directly
to hard drive]
Style
Guide
The style guide provides
concise instruction on how
to properly use our logo
within your own marketing
materials.
Success
Stories
This collection of
images and copy points was
compiled from interviews
with a diverse group of
community members who have
experienced life in Bakersfield.
Our intention is that each
of these unique “success
stories” will begin
to paint a picture of “Life
As It Should Be.”
Bakersfield
Photo Collection
This collection contains
more generalized images
consisting of Bakersfield
and Kern County landscapes,
activities and attractions.
If your marketing materials
call for less specific imagery
and copy points than what’s
available in Photo Collection
I, please refer to this
collection for a more broad
scope of material.
Order
Form
Click here to place an order
for a disk containing the
Bakersfield Marketing Toolkit
and Photo Collections.
