Phase I
Phase II
Phase III Phase IV

           Phase II  Results    State Farm

What do you like about Greater Bakersfield?  What are our strengths?
Housing affordable 11
Active law enforcement 9
Well grounded educational system 8
Lots of activities for children-social, church, recreation 8
Revitalized downtown 8
Centennial Garden events - sports, concerts, big names 8
Small town atmosphere 7
Short commute to work 7
Lots of new schools 7
Bakersfield Business Conference 7
Minimal traffic 7
Good theatres 6
Families can raise kids in a safe environment 6
Low crime, relatively 5
Centrally located to beach, L.A., mountains 5
Great sports activities for kids 5
Parks well maintained 5
Community involved in volunteerism, as a whole 4
Friendly neighbors 4
Diverse economic base 4
Philanthropic community 4
Wide streets- center dividers 4
Teach and require volunteerism in schools 3
CALM 3
Larger restaurant chains 3
Plenty of recreation and leisure activities 2
Helpful people 2
Nice variety of higher learning schools 2
Bicycle path 2
Good civic groups, good selection 2
Heart Hospital 2
Golf courses-affordable and plentiful 1
Kern River 1
Up on the Roof Down on the Street 1
Wide agricultural base 1
Number of trees
First Night New Years Event
What are Greater Bakersfield's key weaknesses?  What don't you like?
Non-competitive pricing: dry-cleaning, gas, airline 12
Air quality 11
Lack of shopping: variety and selection 10
Need recruitment of industries other than ag and oil 9
Airline service - lack of good connections 9
Water quality 9
Low salaries 9
Rosedale needs beautification 8
Stronger recruitment of new restaurants 7
Reputation of Bakersfield 7
County lack of planning:  roads, parks, etc 6
Lack of planning for traffic, housing, infrastructure 5
Quality of produce 5
Lack of marketing of Bakersfield 5
Lack of technical schools 5
Need for competitive licensed daycare & extended hours 5
Schools testing below state average 4
Need more recreational and cultural activities 4
Kern River Freeway too expensive/benefits too few 4
Parks missing on the West side 3
Oil refinery burnoff and Ag burning 3
Dairy proposals 2
bakersfield.com needs an event site on CA website 2
High unemployment 2
Castle & Cook monopoly on land ownership/development 2
Need family fun park 1
No water park 1
Only one newspaper 1
Regional division by social & economic base 1
Local vendors not used for events 1
Lack of communication of upcoming events 1
Traffic too fast. No speed enforcement 1
G.E.M. care dominates medical community
No fresh fish
Rosedale growing too fast
Poor tree trimming
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