Phase I
Phase II
Phase III Phase IV

Results from Phase III Community Forums:

Greater Bakersfield Chamber of Commerce Board of Directors - March 15, 2000

Our Slogan:
� Where the good life gets better
� This is God's Country
� The friendliest community in the world
� Baker's Field

Our Image
� Positive Destination spot (as we once were)
� Garden spot of the valley
� Welcoming to all
� Friendly

Our Reputation
� A place you want to live and do business
� Good planning
� Tolerance for others-diversity
� THE place to live
� Absolutely the friendliest people anywhere!
� Change is possible
� Our word is good

Business Environment
� Excellent
� Diversified
� Foster retention
� Constant, balanced growth
� Diverse industries
� Welcoming

Arts & Culture
� Performance Arts Center
� Symphony Hall
� Major Art Center (i.e. Balboa Park)
� Accredited School of Art

Heart of the City
� Good retail & restaurants
� People walking everywhere
� Mass transit available (trolley)
� Downtown residence
� Great place for browsing and window shopping
� Green
� Fountains
� "Friendly" environment
� Expanded street fairs with real commerce and entertainment
� Cultural & provessional center
� Water elements

Our Values
� Honesty
� Integrity
� Family
� Embrace all cultures
� Tolerance
� Ethics

Technology
� Known as high tech center
� City infrastructure supports tech

Transportation
� International airport
� High speed rail with depot downtown
� Pedestrian friendly
� Buses go everywhere!
� Great highways/roads - infrastructure
� Roads maintained - no potholes!
� Metro/rail transportation'Landscaping along freeways

Biggest changes
� Broad cultural diversity
� COMMITMENT and follow thru on "our" vision
� PRO-BUSINESS City Manager
� People feel included - willing to participate
� No City Manager - Mayor - Elected

Break Thrus
� Developed inner city-No empty buildings downtown
� A good old girl network
� Less "Land" in use thru technology

Looking Back in Most Proud of
� The courage to change!
� GBCC
� My children want to stay here!
� Vision 2020

What's Our Vision for our Economy over the Next 10-20 years?
� Diversify x 10

What kind of Economic Development Initiatives do we want to create?
� Business friendly climate at the local/county/state level
� Retention of existing business
� Promotion of tech-savvy wirjfirce
� Easy access to high-bandwidth (net access)
� Educate our own to meet new economy

What kind of Jobs do we want to attract here over the next 10-20 years
� Blue and white collar jobs - manufacturing & service
� Consulting & development
� CIS Computer technology
� Knowledge workers
� Value added/net export

Our Vision for Downtown
� Welcome to Bakersfield signs at each 99 entrance
� Business along the Kern River -restaurants like Sacramento
� Expanded Museum recreation complex - Landscaping; Art Complex; Water Park; Recreational
� Flowers decorating city parking structures
� High Tech District
� "H" St Noted Antique District
� Revitalization incentives
� 34th St. Redevelop - Recreation center partnership
� Core downtown: River Walk - & taxis
� Music & Art complex
� Theater Complex
� Restaurant District
� Shops & Restaurants
� Business & Residences together
� Brundage Lane landscaping
� S. of California - revitalization incentives
� Union Ave. & Beale - landscaping and trees
� "Old Town Kern" development; fountains
� Lakeview: new housing; retail center
� Recreation center partnership
� Trees - park-like & playground
� Redevelopment landscaping

What We Wanted and Got
� Welfare eliminated
� Lots of Trees
� More flowers
� High tech jobs
� "River Walk" development
� Football team "NFL"
� "Litter-free_ freeways
� Highway 99 not dividing West and East
� More water elements
� Increased property value
� Kern River with water all the time
� Appealing freeway corridors and landscape!
� Good transportation corridors
� Skilled workforce
� Clean Air
� Trees

What We Didn't Want and Didn't Get
� Low paying jobs
� Traffic jabs/long waits at stops
� "Unconnected Freeways"
� Pot holes
� Child abuse
� Crime/Gangs
� Dead end Freeways/Roads
� Filthy air

Common Themes
� Diversity
� Redevelopment
� Water
� Landscaping -greenbelt
� Technology
� Lots of color
� Transportation
� Skilled work force
� Arts & entertainment
� Celebration of our history

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